I think the bigger point is that there's an overwhelming amount of money going to push the opposite narrative. A quick search revealed that Tyson alone spends well over a million annually on lobbying and I am sure the industry at large spends significantly more on this issue alone.
Ah, I was more focused on the effectiveness as opposed to the quantity, i.e. if you have a million dollars, that could be decent way to spend it, given the world we live in.
I see what you are saying - that it's not enough compared to what the other side spends.