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A tiny holdout building in the middle of Macy’s is back in view (ephemeralnewyork.wordpress.com)
119 points by donohoe 10 hours ago | hide | past | favorite | 31 comments
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https://en.wikipedia.org/wiki/Million_Dollar_Corner

In September 2021, Macy's accused the billboard's owner Kaufman Realty of negotiating to lease the space to an online retailer before Macy's most recent lease expired that August. Macy's claimed that the lessee was almost certainly Amazon and filed for an injunction preventing Kaufman from leasing the space to a competitor. Macy's claimed that a 1963 agreement prohibited such a lease "forever" and that an Amazon billboard would be highly visible during the Macy's Thanksgiving Day Parade.


The London version of this is Spiegelhalters, in the middle of the ornate facade https://en.wikipedia.org/wiki/Wickhams_(department_store)

Amsterdam's Victoria Hotel near Central Station also has a holdout embedded in its edifice.

https://old.reddit.com/r/SpiteHouse/comments/of5cqh/in_the_c...


That wiki photo is hilarious!

Is it more profitable to lease the space for banners as opposed to lease the apartments to tenants?

Yes, think about the less overhead from dealing with people and building issues. Take a look at the Times Square too.

Probably since you don't have to deal with tenant issues for one.

Land value tax solves this

Not really. looks like they pay nearly $2mil a year every year right now already. You can look up Block 810 Lot 40 here: https://a836-pts-access.nyc.gov/care/search/commonsearch.asp...

Land value tax is an evil concept. Having to pay for land you already own is insane. Also, people already pay property tax, why should there be an additional tax.

They have an odd definition of "middle".

I used to work one block from there. For years I got off at that station and walked past the building but had no idea it was hiding something like that. Amazing!

That building looks horrible, do people live there?

You know your facade sucks when it looks better with a giant billboard covering it.

Based on the pictures I can’t imagine anyone legally living there.

I don’t know for sure, but I imagine usable windows are required for living spaces.


Every bedroom of a rental is required to have a window in New York.

But in this part of town, the advertising rights alone probably vastly exceed any possible revenue from renting the building for residential use. It’s kind of like the tiny building in Times Square that has the ball on top. I don’t think people even realize there’s a building behind all of the billboards, but it was original New York Times building.


There are several such buildings in NYC in prime real estate areas that are kept empty in order to prioritize billboard revenue.

Source? My understanding is this is no longer true

One Times Square is no longer fully empty (besides ground floor retail) you’re right that it is now just almost entirely empty as they’ve added an observation deck and a small visitors center/museum about the building as of January this year.

Some other buildings in Times Square keep several floors empty to use for signage instead, a minimum of which is actually mandated by the city.


TFA as exhibit 1?

He said there are several others like this which I think is false, TFA wouldn’t be relevant.

Not on the really rough looking floors. It has been used as a huge billboard for a very long time.

Ground floor is a shop, pepper floors are basically empty.

^pepper^upper

Though I have replaced pepper control arms on a vintage Mustang once. Rust does that.


I was thinking the same question. It certainly looks unoccupied -I can’t imagine people living in the other side but then again it _could_ be very well maintained and decorated on the inside despite the eyesore looks on the outside. Moreover since the lower floors are commercial it must mean that at least the upper floors are keeping out the elements.

I know. I was expecting something easier on the eye. Maybe a century of being behind billboards has wrecked it. The 1906/1907 photographs look much better.

No, they just shop there.

“Hidden by billboards for over 100 years, the tiny holdout building in the middle of Macy’s is back in view‎”

Initial word of headline necessary for comprehension


a farm. in manhattan

sigh


Why do you think "sheep meadow" in Central Park is called that?

Do you think Manhattan has always been skyscrapers?


I don’t understand. Do you think the Dutch came to Manhattan in the 1620s and found it fully built out with streets and skyscrapers?



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