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Alternative search engines are popular with the tech/HN bubble. Other than Bing, they have no palpable market share. Google does not care about said bubble because it mostly overlaps people who would use an adblocker anyway and who are capable of finding their way around other for-profit restrictions (i.e. downloading videos with yt-dlp instead of paying for YT Premium).

DDG has <1% market share, so +28%, while encouraging, means nothing for the monopoly. I use it. I use Brave Search as well. Paid for Kagi for a while.

But getting people to use anything other than Google (or the default Bing for on Windows) is nearly impossible at scale.



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