Kinda ironic that big city dwellers are buying larger and larger trucks every year just to take them on grocery shopping runs while rural farm workers are moving in the opposite direction for actual hauling.
While you are correct that urban Americans LARPing ranchers are, indeed, buying larger and larger trucks I don't see actual farmers/ranchers downsizing.
I live on a working ranch and while our truck is very boring ("work truck" - basically a fleet vehicle with no options) it is still quite large as it has an 8' bed, etc.
I think we could make good use of a battery powered vehicle with a small cargo area and we definitely make good use of the aforementioned full-sized truck ... but I don't find these mini-pickups appealing or interesting.
I don’t know how much they’re moving in the opposite direction… my dad was a rural beekeeper for many years and had a series of compact pickups (Toyota pickup, Nissan hardbody, Chevy S10)… and then he changed careers around the time you could no longer buy new compact pickups in NA. I expect that the number of compact pickups in rural areas hasn’t actually been going up in the years since.
My truck has a supercharger and a performance chip. It is a "city dwelling" truck...And I haul thousands of pounds of shit in the city just like I would anywhere else (hence why I have a truck). There's no rule saying trucks have to be for towing bovine.
