The norm used to be that as bad as hate speech is, bad speech is the most important type of speech to protect because no one tries to ban speech that they like.
This was recognized as important because invariably the powers that be change hands and then people with very different rules on what speech is bad get to use the same tools to suppress speech.
I joined tried out a new game afew months back, a Vietnam War based FPS that was free on Epic.
I was treated to the most disgusting explanation of why Jews deserve everything that happened to them, among other choice horrible bigotry from one of the players.
Other players, seemed irritated and muttered about him, but he kept going until I finally logged off.