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>First I should say that I understand Google’s intent here, to unify the visual language of the various apps in its suite.

Not sure I agree with that this is a useful endeavor. This just reeks of consistency for consistency sake.

The polar opposite approach to this philosophy is Amazon, where utility and function for what's best for the user is always prioritized. When I look at the Amazon app icons, Kindle looks drastically different from Amazon core vs. Amazon music (Alexa, etc. etc.) But they work well at what they do, and so who cares how the icons look, nor whether or not people know that Kindle is an Amazon brand.

This is just more evidence that Google Product Teams are shit, and are therefore trying to prioritize other ways to make an impact that is more visual.

Sidebar: the article didn't even talk about the travesty that is the Google TV icon...essentially the docs icon, but sideways...



As long as we are excluding Amazon, the website, which is designed to make it as difficult as possible to do an in-depth search or meaningfully filter out items you don't want but they want to sell. It just feels like a spiderweb of dark patterns at this point.


Haha yeah it’s hilarious. Amazon is trying to make headway in the netherlands, but their website gives such an insanely untrustworthy vibe with all the trash results and unclear vendors that I’m gladly paying a premium to stay with the known webshops.


Yeah, it's wild how much better bol.com or coolblue looks when you compare it to amazon.nl. I'm glad our local companies are good enough to stand a chance against Amazon.


They could have just changed the color scheme up a bit though. These icons barely look like what they're meant to represent. They're just too simple and too colorful and at a glance look like each to the point that you have to stop and think about it. Terrible, terrible aesthetics and functionality.


Have you seen the AWS icons?


I have to believe that those are auto-generated somehow and they just pick one at random.


ah good point ... but at this point AWS has its own CEO so it's virtually its own company in many ways.




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