How so? The nature of profit ethics is that the right thing to do is what is profitable. This is exactly what they are doing in both cases. They have never done "the wrong thing".
I am asking if there exists any ethical system under which their actions are worse than doing what the original poster considers to be wrong in both cases.
And see my response. You and the others in this thread are grasping for straws trying to find a way to make doing more good deeds worse than doing fewer.