Do people find jobs through advertisements? I don't think I've ever landed a job that way. It's always been through referral or researching companies that do interesting work and reaching out to the right people there.
It certainly works best how you describe it for highly skilled positions in fields that the majority of HN works in. The examples in this article such as trucking are less skilled, lower pay positions in somewhat undesirable roles. Especially in the current job marketplace these employers are desperate to attract candidates.