> companies should be forced to spend additional resources advertising to demographics that they have identified as not strong leads
Leaving aside judgement of the merits of such policy, this is basically already the case in real estate post Fair Housing legislation.
Among other things advertisements for housing, to the extent they include human models, must show models that proportionally represent the population of the community, not the population of the desired buyers.
Leaving aside judgement of the merits of such policy, this is basically already the case in real estate post Fair Housing legislation.
Among other things advertisements for housing, to the extent they include human models, must show models that proportionally represent the population of the community, not the population of the desired buyers.