The practice goes back much further than that. Consider two popular magazines fr... | Hacker News

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tlb on Sept 18, 2018 | parent | context | favorite | on: Facebook Is Letting Job Advertisers Target Only Me...

The practice goes back much further than that. Consider two popular magazines from 1931:

https://archive.org/stream/PopularMechanics1931#page/n9

https://archive.org/details/TheLadiesHomeJournalV48N12193112

The ads are not the same due to marketing segmentation.

sah2ed on Sept 19, 2018 [–]

Interesting links.

For a moment there, I thought the ad by Motor Institute of America shown on the page of Popular Mechanics you linked to, was also present in your second link to the The Ladies Home Journal, albeit with a different ad copy.

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