Our most unrealistic assumption was that when presented with really good ideas most people will most definitely learn and use them to make progress. In reality, only a tiny percentage can do this, and it is an enormous amount of work to deal with the norms.
Very insightful. There's a large gap between the intellectually curious early adopters and the majority in the middle. I just recall how long people were still auto-paying AOL when better options were available. :-)
